ONPASSIVE is one of the key sponsors of world’s biggest sporting event in Qatar

Football Stadium

ONPASSIVE, a software development company that builds fully-autonomous SaaS products using the latest AI software technologies for global customers, has entered into a partnership with BeIN Sports to become one of the main key sponsors of streaming the world’s biggest sporting event in Qatar.

The collaboration was established through Promofix, the sole advertising sales representative in the Mena region and a digital subsidiary of Lebanon-based JGroup. The UEFA Champions League and La Liga are two of the biggest sporting events, and are being exclusively broadcasted by BeIN Sports, the largest sports channel network in the region.

Ash Mufareh, founder and CEO at ONPASSIVE, said: “We promised our founders, and as always, we over delivered. Qatar’s massive football festival is one of many international events ONPASSIVE is planning to be part of, we are preparing to deploy some of the most robust and creative marketing campaigns ever done by a business in any sector. We will just keep winning.”

Recently, ONPASSIVE opened its new headquarters in the UAE with the launch being publicised with an outdoor marketing effort that began at the Burj Khalifa, where their offices are located and spanned across Dubai’s well-known neighbourhoods.

“Our business is focused on developing and executing cutting-edge AI technology solutions and IT development services that can accommodate different business sizes. Users of our solutions will be equipped with cutting-edge technology to fend off competition from big, international corporations. We are developing a number of innovative items with artificial intelligence. Engineers, data scientists, and research lab personnel are inventing ways that improve corporate productivity. The products’ innovative design and foundational technology provide multi-level automation, enabling unmatched digital transformation. Every business needs artificial intelligence, but not every company has the resources to develop, maintain, and benefit from AI internally. All businesses, not only the biggest ones, can use AI,” said Mufareh.

“Thanks to ONPASSIVE, the efficacy, profitability, and productivity of their businesses increase as a result of linking and harnessing the power of their data to support humans at work,” he added.

ONPASSIVE will be a part of a programme that includes TV engagement opportunities, brand awareness and visibility across all BeIN Sports channels, access to all 64 matches, over 70 million TV subscribers, and more than 40 million social media fans and followers after joining the roster with the global media giant.

ONPASSIVE is an AI technology-based ecosystem which is trusted by more than one million founders from more than 200 countries and the offices are located in four main regions around the world to influence the global economy and automate the digital solutions.

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Source (Mon 26 Sep 2022) Khaleej Times

Source (October 4, 2022) Media Brief Today

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